Yiwu manufacturers feel pressure after attending china import and export fair

As the China's first exhibition, the 111th China Import and Export Fair (referred to as the" Canton Fair ") has settled down. As foreign trade wind vane, the number of buyers which attend Canton Fair and the mum of export turnover are the basis of the foreign trade situation. The trade fair, like the current foreign trade situation is not optimistic, which makes a lot Yiwu Exhibitors enterprises worried.

European merchants complain

The European buyers are the second most wanted customer behind Asian merchant. But according to the Fair Organizing Committee of Statistics, the number of participants of this year's trade of European buyers of 38 125 people, an 11.15% decrease compared with last year.

"This year, few European guests come in our booth, only one or two new customers in my memory." Before the exhibition Zhejiang Shuangjia Garment Co., Ltd., general manager of Lee Zhi Fei have the mental preparation, but the result of the exhibitors are still disappoint.

Yiwu Xieshou Garments Co., Ltd. General Manager Cheng Qiyao also obviously feel that reduce of European merchants: "In the past, the European merchants in the Canton Fair, mostly out of the name, but this year I saw only a few old customers."

In the UK have joined the chain, Mark did not miss this year's trade, but he stepped into the booth of the "good garment, an old friend of Bianxiang for many years Lee  ZhiFei complain about them. Previously, Mark of the franchisee to purchase, insurance companies will be the purchase price of these products guarantees, so even if the franchisee credit, Mark also not worry about payment security. But since the financial crisis, especially the European debt crisis, insurance companies have been cautious, not a premium rate has doubled and redoubled is simply unwilling to underwriting, which makes Mark a dilemma.

Chengqi Yao met in the Canton Fair, the Spanish importer Raul, Raul let Chengqi Yao a little disappointed, Raul only fill some of the new, watered down quantities. From Raul’s mouth, Chengqi Yao knew that the products are still piled up in warehouses. Raul’s procurement is in the first half of last year, Christmas last year and this year during the Easter holiday. His shopping spree and did not like in previous years, which led to Raul following the wholesalers financial condition has become worse, and some even went out of business.

Asian countries is catching up

Canton Fair, the exhibitors pressure not only from the European merchants, but also from the low labor cost advantage in India, Thailand, Indonesia, Bangladesh and other Asian countries. According to the statistics of the organizing committee of Canton, the Canton Fair amassed export turnover of $ 36.03 billion, down 2.3 percent.

European merchants Abraham attend the Canton Fair, specially went to Bangladesh. During the trade fair, Abraham found with the price from Bangladesh Enquiry Lee ZhiFei, both sides offer eleven comparison. Bangladesh's cheap labor wages and import raw materials duty-free policy has played a huge role. "Quite frankly, than with their country, we have almost no price advantage." Lee ZhiFei admitted that only one or two products take advantage at last.

In the past two years, Zhejiang Chengxin braid Co,.Ltd hands of Indian merchants buys is getting smaller and smaller, the German feeling of foreign trade manager of cattle, which is an unavoidable trend. "Although the braid is intermediate products, our dyeing, weaving, and other more professional, but India has started their own production, which is an indisputable fact." Said Niu Dejun. Due to immature technology, India is ribbon production yield and quality not as good as China, the products are only for domestic use, but with the more skilled machine operators, Indian companies will become one of the competitors of our European and American markets.

Cheng QiYao told reporters, Vietnam, Indonesia and other countries to develop the country's light industry, will give the manufacturers preferential support policies. Coupled with low labor costs, has attracted many foreign-funded enterprises to bring advanced machinery and equipment, or to the local investment factories.

"However, because these countries, political instability, the development of the industry chain is not yet ripe, date of delivery cannot be guaranteed, which make European merchant bother " Lee ZhiFei said on-time delivery and quality assurance is the current Chinese enterprises surviving advantages, so that many European merchants in short order on the Chinese production.

Yiwu enterprises struggle

Even though how complex domestic and international trade environment, enterprises of Yiwu "survive" the desire is still very strong, they are constantly struggling to seek a breakthrough.

The Canton Fair before the dragon bags Co., Ltd., director of marketing, Rong Zhang Xuan, a letter of invitation issued to the company in the customers around the world, and clearly informed during the show to launch new products. In fact, Zhang Xuan Rong said the new product is an application of new technologies, PC, nylon, leather, oxford cloth composite materials, the advantages of various materials are integrated in a product without increasing the selling price circumstances, so that investors have more choices. The same time, the luggage customization services just to meet the tastes of the Canton Fair, an increasing number of small and medium-sized customers. Zhang Xuan Rong said, fully prepared for these events early for companies to compete for intend more than 20 customers.

"Of course, show impact In addition to poor economic situation in this important reasons for the emergence of electronic commerce can not be ignored." Zhang Xuan Rong introduced in order to make better use of network resources, for Germany, Japan, Korea, France, Russia Brazil and other countries have produced a different language website, as of now, there are many merchants through these sites with them to establish a cooperative relationship.

Straw as a regular commodity, research and innovation is not easy, Yiwu Soton Commodity Co., Ltd. through an extension of the product features 3 unique straw new products to the Canton Fair. "From the advent of new products to consumers to buy to use to product feedback, need at least two or three months time, so we do not know this new product can not be successful." Liu Yongjie, foreign trade manager, said, in the face of all aspects of competition, only the persistent development of new products, be possible to achieve long-term development.